I started to play this game in early 2017. I played for a few months and thought it was one of, if not the best mobile game at the time due to the enjoyment and the.. uh... free to play aspect with barely any P2W... However, after a few months I lost interest in the game and recently picked it back up in October 2018. I noticed a few different things. new heroes were being released with only 10 tokens required to unlock them instead of 100. Now some people might see this as a good thing because if you summon the hero with tokens you get the hero sooner which is true. However, I think they made this change because while its the same amount of tokens to get them to 3 star if its 100 to summon or 10,20,70, its the same amount of tokens. But say you unlocked that hero in the heroic portal with a full unlock. Before, that would be 100 tokens worth of that hero. Now its only 10 tokens worth of that hero leaving you having to give more resources (or money) to get that hero to 6 stars. This is a less obvious change in their "P2W movement"
Now anyways back to when i joined again in October. It was clear that some P2W had been implemented which I didn't really have a problem with because most games are a little P2W. But as months when on it became more and more evident that BF was getting more and more greedy. Around came the Craw event... For those who don't remember you got guild points by spending 250 gems i think or getting VIP points. So pretty much in translation that's "Whatever guild wants to give us the most money, we will give you first access to this new hero who is only mediocre at best and who's only real use is to counter the next hero we are releasing in a few weeks". So anyway that raised a few flags for me. Then came the Jin Lei pass.. I thought this was bad enough that you had to pay 27.99 CAD just to get what i thought would be a decent amount of tokens for this hero who happened to have a passive ability that in my opinion unbalanced PVP due to seeing him on nearly every team. Anyway i thought "oh one pass that's kinda bad but whatever" little to my knowledge BF would release multiple of these passes over the weeks because i guess you need to buy it multiple times to get a good amount to tokens for Jin. That started to show how greedy BF was getting now. Then came the jingle pass which i'm not even gonna get into because most of you know about that and how horrible that was. Then came Zola.. I don't know who comes up with the ideas at BF and had the thought "Lets make this new hero purchasable for 27.99 CAD 1 day earlier then when we release her and not even make her acendable because you need to have her 3 stars to ascend LOL". Now i don't know what everyone else thinks but that seems like a complete rip off because a whats the point of spending 30$ on a 1 star hero you cant acend 1 day before release... there isn't one they did it just because they are greedy. Then there is also the fact how they want you to use 2 gold keys everyday on the hero calendar which totals 28 keys for about 280$ CAD if you choose to buy all them minus 2 or 3 if they are feeling nice enough to even give us that.
Those are the bigger issues. Not to mention the little details like the watch videos for gems... Like really? you're really scraping the bottom now BF. Watch a 30 second video for like 3 gems. What can you do with 3 gems? nothing that's what. Bur don't worry! watch 100 videos and boom there's a heroic summon! Oh and speaking of heroic summons... Where are the featured heros??? You guys remove that too because it was too free to play? and then you go and replace it with token packs in the shop for 2500 gems. I'm sorry but if you think that's a Fair replacement then boy I've got news for you. Not only do you overall get less from those token packs but it also nearly renders all the free summons that the players in high guilds that get 12k crowns every week nearly useless. People save them up and then when the hero they needed tokens for was in the portal they could use like 4,5,6,7 or however many free 10x summons they had to get a nice amount of tokens for them but nope you had to remove that too didn't you? or at least it seems like you did as there hasn't been a featured hero in over a week.
Anyway BF doesn't care about this because all they care about is money. What they must not realize is that when you make a game too P2W the free to play players leave. Normally the F2P players make up a lot more of the player base. If most of them leave because they have no chance of competing with the top then it leaves a small player base of P2W players. A smaller player base means less competition which means that there will be less of a interest for those players to keep buying and playing resulting in more of them leaving and the game eventually dying.
A year ago I would've called this one of the best mobile games out there. Now Bf is just digging this game into the ground. If Bf makes some adjustments the game is still easily savable. But y'all wont do that because all you care about is the $$$$$ and everyone can see it.