I recently saw a video that showed how Destiny had failed and how they came back. The main point to take from it is that the marketing team should not make the decisions. If the game creators make the game, it thrives, people love it, AND it makes *MONEY*. If marketing teams make the game, it's all a cash grab and they lose all their fanbase. Now make the good decision and invest in the future of the game, something that will continuously make money and you can retire with a constant flow of money, rather than getting a couple bucks right now and shutting down.
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This game however cannot go back. This isn't the same type of game. I wouldn't be surprised if it was planned to end like this where it's just full cash grab to win. Like 5 year development plan. First couple years we won't bother the players but after that we have plans to make it p2w by only releasing heroes if you pay money. It's a formula. Even Apple is doing it with their phones. I mean hoe many iphones do we need? There's so many models and they barely change.